Tourism

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The Role of the Tourism Industry on Norfolk Island

Tourism is one of Norfolk Island’s most important industries that supports our local economy by sustaining the businesses, experiences and services that make our island unique. The most successful destinations in this highly competitive, rapidly evolving tourism industry are those where the entire community is engaged in supporting tourism. Creating a resilient Norfolk Island tourism industry is a team sport, where every business, experience operator, accommodation provider, retailer and resident who interacts with our visitors plays a role in shaping their experience.

The Shared Vision for the Future of Norfolk Island Tourism

“To make Norfolk Island the boutique South Pacific Island destination of choice, time and again for high value, low impact travellers seeking respite, curious natural adventures or a sense of discovery, through excellence in visitor experience whilst authentically showcasing the Norfolk way of life”

  • The Boutique South Pacific Island - Transitioning away from a reliance on deeply discounted package deals to celebrating the scarcity and uniqueness of the experience.
  • Destination of choice, time and again - Improving the traveller lifetime value, transitioning from a bucket list destination to being a staple in the holiday cadence for High Value, Low Impact travellers.
  • Excellence in visitor experience - Working collaboratively to improve & innovate the visitor experience so to consistently meet & exceed the expectations of the modern visitor.
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How We Support the Norfolk Island Tourism Future Vision

The Norfolk Island Regional Council’s Tourism Team exists to support the local tourism industry’s growth aspirations and long term, sustainable success via services and resources that:

  • Democratise marketing assets for local industry and trade partner use
  • Help drive awareness and improve the holistic reputation of Norfolk Island as an appealing destination for visitors
  • Provide education opportunities and self-service resources for the local industry on future industry trends and upskilling required to meet modern needs  
  • Directly help improve the visitor pre travel trip planning and on island experience
  • Provide an impartial, consolidated point of contact for trade, media and visitor enquiries
  • Represent Norfolk Island at key Tourism Trade Industry events

Key services our Tourism Team provides include:

The Norfolk Island Tourism Hub

A bespoke online platform that was developed in consultation with local industry to provide the much-needed resources the industry requested to support their marketing efforts.

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The Tourism Hub is the self-service, go-to destination for stunning imagery, compelling stories and essential tools to showcase our island’s unique charm. Whether you’re promoting, creating, or collaborating, everything you need starts here.

Within the Norfolk Island Tourism Hub also lies the Knowledge Portal, a dedicated resource exclusively for Norfolk Island-based tourism operators and businesses. This members-only portal provides essential insights, tools and resources to help you grow, market and connect - all while staying true to the island’s unique identity.

Inside, you’ll find:

  • The latest tourism insights and market trend reports to keep you informed.
  • Norfolk Island Tourism Strategy and Insights, including long-term planning and key initiatives.
  • Tourism Calendar featuring key industry events, training sessions, and important dates.
  • Connect & share with the tourism team to collaborate, ask questions, and contribute ideas.
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The Visitor Information Centre (VIC)

Located in Burnt Pine, the VIC is a pivotal first stop for many visitors. Our team provides in-person customer service to help visitors make the most of their stay by offering tailored, impartial local recommendations & resources, book tours/experiences and provide assistance to visitors in need.

Visitors Information Centre Hours of Operation

Monday, Tuesday, Thursday & Friday: 9am - 4.30pm
Wednesday 9am - 4pm
Saturday: 9am - 12:30pm
Sunday: 9am - 11:30am

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Destination Branding

The NIRC Tourism team are also responsible for the modernisation and maintenance of key destination marketing assets such as:

  • Official Norfolk Island Tourism Website 
  • Norfolk Island Tourism Social Media accounts (click below to follow to our platforms)
  • Development and execution of Destination Marketing Campaigns that help raise awareness and consideration of Norfolk Island as a destination of choice
  • Trade Industry event representation & marketing collateral

For Further Information Contact Us:

General Enquiries:

Sue-ellen Quintal
Team Leader Tourism
 Taylors Road
Norfolk Island 2899

Phone: +6723 22147
AUST 1800 214 603
NZ 0800 667 365

Email: nitourism@nirc.gov.nf

 

Media Enquiries:

Please contact the team via the Norfolk Island Tourism Hub.

There are also bespoke Media resources such as a Media Kit, FAQs and high-resolution imagery found here.

 

 

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